Kamil Glapiński
Digital Marketing Specialist
127 inquiries
for a construction services company (insulation services) in one month!
127 inquiries in one month
Including all measurable, online client acquisition channels (excluding direct phone calls not tracked through analytical tools).
How did we achieve this?
I have been working with this client (Spray foam insulation contractor in Poland) for several years, testing various solutions and gradually expanding the scope of work and communication channels with potential clients.
As a result, there are several sources of inquiries:
External sources (third-party platforms):
✅
Private messages on Facebook and Instagram
✅
Lead Ads campaigns on Facebook and Instagram
✅
Phone calls via Google My Business profile
Internal sources (fully owned by the company):
✅
Forms generated on the client’s website
✅
Callback tools on the client’s website
Additionally, 20-30% of inquiries come from untraceable sources, such as clients directly dialing the phone number found on social media profiles, banners, or leaflets.
Which actions were key?
Facebook Ads | A campaign generating contact forms
Statistics include a 30-day period. Contacts generated through campaigns include phone numbers of people interested in a quote for insulation services.
Most of the inquiries (leads) were generated through Facebook Ads campaigns ✅
The target group was chosen based on tests using a database of people who had previously interacted with the brand via Facebook, Instagram, or the website, plus lookalike audiences. Thanks to this, we achieved an exceptionally low contact cost (average cost of only 11.86 PLN / $2.96).
This was possible thanks to building solid foundations in previous campaigns, which included educating the target group by sharing knowledge and referring them to expert articles on the company blog.
In addition to Lead Ads campaigns (form submission), we simultaneously ran additional ad campaigns for the client that used other methods of generating inquiries, including those directing audiences to the company messenger. Upon clicking such an ad, an automatic message would request a phone number for consultation and a quote.
Other activities supporting new client acquisition
- An optimized Google My Business profile, ensuring the company appears in local search results and on Google Maps
2. A website that includes both engaging content and conversion-supporting elements, such as popup Callback tools (requesting a call by entering a phone number) and consultation order forms.
Looking for marketing support?
My name is Kamil Glapiński, and I will help your service company outpace the competition on the marketing trail ⛰️
I support small and medium-sized service companies in increasing sales and acquiring new clients by leveraging modern online tools, marketing techniques, and building sales processes.
Reach out to me at kontact@kamilglapinski.pl and find out how I can help your business acquire new clients!
📅 13+ years of experience | ⭐ Satisfied Clients | 💰Marketing and Sales